FWIW: February 6, 2026

FWIW, U.S. political advertisers spent about $14.2 million on Facebook and Instagram ads last week. Here were the top ten spenders nationwide:

Meta platforms were dominated by left-leaning ad spend last week, most notably with James Talarico and Jon Ossoff’s Senate campaigns combining for over $800K. After a testy week in Texas Senate Primaryland, Talarico’s ads touted him as “Democrats’ best chance to flip Texas’ Senate seat,” while Ossoff’s looked ahead to the general election, highlighting the fact that Republicans have already spent $10M against him in Georgia.

Meanwhile, political advertisers spent nearly $4.2 million on Google and YouTube ads last week. These were the top ten spenders nationwide:

Since Mitch McConnell announced his retirement, three candidates have emerged as frontrunners in the Republican primary to replace him: Rep. Andy Barr (KY-6), former Kentucky Attorney General Daniel Cameron, and businessowner Nate Morris. In an unsurprising bout of hypocrisy, despite claiming last year that he would “do a lot less” political spending, one Elon Musk recently proceeded to make what Axios deems the biggest single contribution he has ever given a Senate candidate. Musk donated $10M to the Fight for Kentucky super PAC backing Nate Morris, which spent $207K last week alone propping up who they deem to be Kentucky’s “real Trump guy”.

On X (formerly Twitter), political advertisers in the U.S. have spent $478,944 on ads so far in 2026. According to X’s political ad disclosure, here are the top spenders year to date on the platform where Democratic ad spend continues to dwindle:

…and lastly, on Snapchat, political advertisers in the U.S. have spent $99,295 on ads in 2026. Here are the top spenders year to date:

New England Patriots owner Robert Kraft’s Foundation to Combat Antisemitism rebranded as Blue Square Alliance Against Hate last year, but is continuing to run ads on Snapchat under both names, taking 2 of the top 3 spots on this list.