FWIW: March 20, 2026

FWIW, U.S. political advertisers spent just under $12.9 million on Facebook and Instagram ads last week. Here were the top ten spenders nationwide:

If you’re wondering what the heck “Liberty Asset Champions” is, well… the entity, listed as a “fan page” on Facebook, has been running ads telling people that they “don’t need to wait” to claim their stake in Elon Musk’s anticipated SpaceX IPO. The lengthy ad copy sings Donald Trump’s praises and reads like a creepy ChatGPT fanfic.

The Texas Democratic nominee for US Senate, James Talarico, comes in at #6 on this list as he gears up to face the winner of the May runoff election between Republicans Ken Paxton and John Cornyn. If you’ve been following our commentary here the last few weeks, you won’t be surprised to see billionaire Tom Steyer as the only California gubernatorial candidate on this list.

Meanwhile, political advertisers spent just over $6.8 million on Google and YouTube ads last week. These were the top ten spenders nationwide:

Interestingly, Democrats and left-leaning organizations seem to be really over-indexing on Google and Youtube investments these days. Billionaire Tom Steyer is joined on this list by Deliver for California, an independent expenditure committee aimed at boosting Steyer’s fellow California gubernatorial candidate San Jose Mayor Matt Mahan.

Think Big (not to be confused with Illinois Governor JB Pritzker’s nonprofit Think Big America) is a PAC supporting Democratic candidates “dedicated to advancing AI innovation in America.” Nearly all of their $236K ad spend last week was thrown behind congressional candidates Jesse Jackson Jr. and Melissa Bean, who were running in IL-02 and IL-08 respectively. ICYMI: Jackson Jr. lost his race to Cook County Commissioner Donna Miller, while Bean won hers and will face off against Republican Jennifer Davis in November.

On X (formerly Twitter), political advertisers in the U.S. have spent $1.65M on ads so far in 2026. According to X’s political ad disclosure, here are the top spenders year to date:

One blue square! We see you, Matt Mahan.

…and lastly, on Snapchat, political advertisers in the U.S. have spent just over $506,000 on ads in 2026. Here are the top spenders year to date: