FWIW: April 10, 2026

FWIW, U.S. political advertisers spent just over $13 million on Facebook and Instagram ads last week. Here were the top ten spenders nationwide:

A majority of the ads Jon Ossoff and James Talarico ran last week were centered around meeting their campaigns’ goals for the first FEC quarterly fundraising deadline of the year.

On the other hand, billionaire Tom Steyer, who famously has no financial concerns to speak of, ran the gamut on issue areas, hitting everything from entertainment tax credits, climate justice, and the Iran war to ICE, free school meals, and the tech revolution. He even came out in support of single-payer healthcare, contradicting his own previously held stance on the issue.

Meanwhile, political advertisers spent around $8.2 million on Google and YouTube ads last week. These were the top ten spenders nationwide:

Three states—California, Virginia, and Georgia—dominated 7 of the 10 spots on this list. Nearly $2.6 million were spent on ads in Virginia alone, which makes sense considering the state will vote on its redistricting referendum in less than two weeks.

California saw $1.3 million in investments last week as the battle to replace Governor Gavin Newsom wages on. The top spenders were Steyer, former HHS Secretary Xavier Becerra, and Californians for a Fighter PAC supporting Rep. Eric Swalwell. Swalwell is currently at the center of lots of online conversation around possible misconduct, allegations his team categorically denies.

Georgia’s gubernatorial primary is on May 19 and it’s no surprise Rick Jackson and Burt Jones make up a good chunk of the $947k spent in the state last week. ICYMI, the two of them HATE each other. A lot. Like a lot a lot.

There once again appears to be a glitch in X’s political ad disclosure and the numbers have not been updated, so as of last month, political advertisers in the U.S. had spent just over $1.8 million on ads in 2026. Here were the top spenders year to date:

…and lastly, on Snapchat, political advertisers in the U.S. have spent just over $805,000 on ads in 2026. Here are the top spenders year to date: