FWIW: February 13, 2026

FWIW, U.S. political advertisers spent about $12.5 million on Facebook and Instagram ads last week. Here were the top ten spenders nationwide:

With less than a month to Primary Day, both Jasmine Crockett and James Talarico made six-figure investments on Meta platforms last week. Combined, that’s over $350,000 in seven days from just those two campaigns alone. The DNC still leads the board at nearly $300K, but the Texas candidates aren’t far behind individually, and together, they rival any single national player.

Democrats have not won a statewide election in Texas since 1994 and the last time a Democrat was elected to the U.S. Senate from Texas was in 1988. Could this be the year that changes? Only time will tell…

Meanwhile, political advertisers spent around $4.5 million on Google and YouTube ads last week. These were the top ten spenders nationwide:

The big mystery spender on this list is “Georgians for Integrity,” an anonymous group registered in Delaware, running attack ads against gubernatorial candidate Lt. Gov. Burt Jones. Are they Democrats? Are they Republicans? No one seems to know.

What we do know is that Jones, who boasts Trump’s endorsement, is so pissed about these ads that he asked the FCC to step in and help. The Georgia Republican Party is on a similar crusade to get the organization to disclose its donors. When Jones’ campaign called for TV stations to pull these ads from their rotations, the PAC’s lawyer responded that the Lt. Gov. seeks to “halt a healthy discussion about his record by cutting off his critics’ access to the airwaves.” The girlies are fighting!

On X (formerly Twitter), political advertisers in the U.S. have spent around $627K on ads so far in 2026. According to X’s political ad disclosure, here are the top spenders year to date:

…and lastly, on Snapchat, political advertisers in the U.S. have spent just under $132K on ads in 2026. Here are the top spenders year to date: