As the digital partnerships program lead for Xavier Becerra's 2026 gubernatorial campaign, I built and managed relationships with an extensive network of content creators, creating opportunities for them to connect directly with the campaign and the Secretary. I led creator outreach, coordinated attendance and logistics for campaign events, and served as their primary point of contact. I also prepared briefing memos and prepped the Secretary ahead of creator interviews to ensure each collaboration was as well-executed as possible. Our engagements were fully organic. Not a single creator was paid to speak about the campaign nor told what to say or what questions to ask.
We generated in-person content with more than 45 creators over the span of 8 weeks.