MITALI MODI

As Deputy Director for Content, I oversaw the creation of every piece of content that was posted on our channels. In addition to developing concepts, drafting copy, shooting, and editing myself, I directed and QA'd all incoming materials provided by our associates. I ran final drafts through HQ approvals and posted them throughout the day while maintaining a cadence that resulted in unusually high levels of engagement. 

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Our team typically created more content in a single day than all of the other state digital teams combined. We were focused on advancing the campaign’s core strategic imperatives while capturing the strong energy behind Vice President Harris, driving sharp contrast between her and her opponent, providing coverage of an exceptionally high number of campaign events, and highlighting the stories of everyday supporters throughout Pennsylvania.